A beloved boutique rooted in Beach Haven, New Jersey, celebrating timeless style and coastal living.
Since 1986, Sur La Plage has been curating coastal-inspired fashion that captures the essence of relaxed, seaside living. From everyday essentials to standout seasonal pieces, our collections feature clothing, swimwear, and accessories from some of the most loved brands in the industry.
We believe in creating a shopping experience that feels personal, inspiring, and effortlessly stylish. As we celebrate our 40th season, we continue to bring together carefully selected pieces that reflect confidence, elegance, and coastal charm.